In your own words, describe your vision of the finished product and its effects.
What about your description makes you confident in the desired effect?
Whom, exactly, do you want this design to speak to and what do you want it to say?
What is your preferred method of messaging to your customers and why?
Do you prefer a logo that’s icon-driven, wordmark-focused, or a mix of both?
Are there specific shapes, icons, or cultural motifs that feel relevant to your brand?
If your restaurant were a film, what would its cinematography look like (lighting, tone, color palette)?
Should the brand feel clean and timeless, or more artistic and expressive?
Are there colors that naturally represent your food, space, or brand story?
Would you like the palette to feel bold and vibrant, or soft and understated?
What type of fonts feel right for your brand — classic serif, modern sans-serif, hand-drawn, elegant script?
How willing are you to leave your comfort zone in search of a stronger public image?
Give two examples of brands you feel are strong and why.
Give two examples of websites you like.
Choose the response that best fits your opinion:
I’d rather go mainstream and be hugely successful than have an authentic niche that works locally.
Lillo's will serve as a role model for a specific population.
A catchy name/tagline is vital in marketing.
If the customer experience is great, the quality of the food is less important.
What is your timeline?
